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As those tracks racked up millions of views, record labels pressured the company to crack down. But much of the audio uploaded to its servers contained derivative copyrighted material: DJ sets, mashups, and unofficial remixes using songs the SoundCloud artists didn’t have rights to. SoundCloud experimented with a variety of business models, including content-related ads and charging the creators for premium accounts that host more audio. “There was a huge vacuum for a simple and easy music player.” As Myspace was failing, there was a huge vacuum for a simple and easy music player.” It's almost laughable in the age of infinite cloud storage, but it was very expensive to host your music online. “SoundCloud was the first to take off in a tangible, life-altering kind of way. “Early on, I had a website with 15 megabytes of storage that I somehow crammed low-res MP3s onto,” says RAC, a Grammy award-winning DJ and record producer.
Along the way, investors came to value it at $700 million. The company’s monthly audience grew from 11 million in 2011 to 175 million four years later. It helped fuel the rise of EDM and the raw, grunge-inspired genre that came to be known as SoundCloud rap. Interviews with artists, producers, and managers illustrate how SoundCloud squandered early enthusiasm for its service with a messy transition to a paid business that ultimately made little money for artists - or SoundCloud - while driving away the listeners and creators that were its lifeblood.įounded in 2007 as a kind of YouTube for audio, SoundCloud became popular among a wide swath of outsider artists. Ask the artists who first turned SoundCloud into a premier destination for discovering new music and they’ll tell you that they abandoned it only after years of neglect on the platform. In the meantime, artists and fans alike flocked to rival services like Spotify, Google, and Apple. Fans and artists alike loudly complained - but SoundCloud, which was busy fighting an existential threat from major record labels, didn’t address the abuse for nearly three years. Artist collectives made agreements to repost one another’s songs, and eventually, a popular music blog was caught selling “slingshot” packages that included paid reposts. But from the start, artists abused the feature by constantly reposting their own tracks, pushing them back to the top of their followers’ feeds every few days.
Similar to Tumblr’s reblog or Twitter’s retweet, reposts were designed as a way to help new music spread virally.
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And when you’re a Pro Unlimited subscriber, you get Go+ at half the price.In December 2012, as part of a major redesign, SoundCloud introduced a feature called the repost.
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You can try SoundCloud Go+ for free for 30 days and find out more here.
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SoundCloud Go+ allows you to save tracks offline on mobile, and get ad-free listening, as well as access to select DJ integrations, allowing you to instantly discover and mix millions of tracks. SoundCloud Go allows you to listen to SoundCloud wherever you are - even offline.You get 120,000,000+ tracks from established and emerging artists, you can save tracks offline on mobile, and get ad-free listening. Find out more about SoundCloud Pro Unlimited here.
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You get all the options from a Pro account PLUS you get an increased upload quota, you’re able to schedule your releases, and you can access SoundCloud Go+ at half the cost of a normal subscription. We’ve done the math for you and this option is the best value for most users. It’s a great place to start and figure out exactly what you are doing before you upgrade. The Basic account is free and gives you three hours worth of uploads, basic stats, and basic embed controls.
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